Our Philosophy
Communication – one word that is crystal clear until someone asks. It can certainly be said that communication is the bonding agent between people. A bonding agent based on the principle of reciprocity of the two interlocutors. As well as opening up new opportunities, modern communication also poses new challenges. While there are many new channels that can be used to distribute a message, efficiency is achieved by making conscious use of modern tools. There must be a clear message and well defined goals. What is the intention of your message? To keep step with the competition? To represent an opinion with the widest possible reach?
For us, it’s about entering into dialogue with the desired target audience. About generating resonance via mutual exchange. Especially in the current context of “real time”, we ensure the “realness” of your message. We clarify this with you editorially as well as visually.
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OUr Core Values
We know who we are and we tell our story. We find out who you are and tell your story in the appropriate context. Credibility does not need fabrication.
There is not only one way to express yourself, solve a problem or make yourself heard. Creativity is our means to find the right balance for each individual message.
We work with you and you work with us. We believe in close, long-term partnerships. We put great emphasis on trust and transparency in our relationships.
WHo, what, why
Gabriela Winkler – the consultant with expertise
Solves the most complex of problems. She knows not only how and with whom, but also why. She studied natural sciences at ETH Zurich, specialising in earth sciences, cultural geography and spatial planning. She was a member of the Zurich Cantonal Council for 16 years and played an active role in commissions such as planning and construction, as well as energy, transport and environment. As a company founder with over 40 years of experience in communications consultancy and PR, she has a large network of excellent contacts in industry as well as in the public sector at all levels of government.
Seraina Winkler – down-to-earth creation
Puts facts and statements into context thanks to the conceptually well-thought-out interplay of visual communication and concise texts. Her focus is always on capturing the spirit of the time and building corresponding dialogue bridges. After studying fashion and design communication in London, she worked for Quade & Zurfluh AG in Zurich for almost two years. There, as Creative Director and a member of the Executive Board, she paid particular attention to the fields of mobility, infrastructure and culture. They remain her areas of predilection to this day.
Gabriela Schatz – a talent for organisation!
Organises, manages and coordinates not only the two Winklers, but also association offices, events and courses. She has many years of experience in secretarial management and administrative work. In addition to dealing with countless daily tasks for the Winklers, Gabriela Schatz is also able to put her administrative skills and organisational talent to good use for the benefit of our customers whenever necessary. She can be relied on at all times, especially for events. Gabriela Schatz – always willing to help!